Access and Preference of Agricultural Innovations Delivery to Farmers Using Mass Media in Yola-north and Yola-south Local Government Areas, Adamawa State Nigeria

The study examined agricultural innovations delivery using mass media to farmers in Yola-North and Yola-South Local Government Areas of Adamawa State, Nigeria respectively. Primary data were generated from the respondents using well-structured and non-structured questionnaires respectively. Snowball sampling, purposive sampling and systematic sampling techniques were employed to select 50% (126) respondents from a total population of two-hundred and fifty-two registered (252) farmers in the study area. Descriptive (percentages, frequencies, and tables.), inferential statistics (Chi-Square model) were employed in examining and achieving the stated objectives. The study revealed that there were three (3) Television stations, five (5) Radio stations and one (1) printed media station in the study area, and the respondents had access to all. The result indicated that, the calculated Chi-square value was greater than tabulated (X 2 = 33.44 > X 2 = 10.60) at 2 degree of freedom and 5% level of significance, hence, the decision was to reject the null hypothesis (Ho) and to accept the alternate hypothesis (H1). Some identified constraints such as inability to respond to source of innovations immediately associated, poor weather forecast information etc., more is still needed to be done by all stake-holders: government, private sectors, and researchers, like-wise the end-users themselves so that a lot will be achieved. The study therefore recommends a public-private partnership for a sustainable developmental trend in agricultural information delivery in Adamawa State in particular and Nigeria in general. The study therefore concludes that, despite the mass media especially the nine (9) mass media stations located in the State, the mass media had played a role in influencing agricultural information delivery, productivity, and well-being of the respondents in the study area.