Economics of Red Pepper Marketing in Adamawa State, Nigeria

This study examined the Economics of red pepper marketing in Adamawa State, Nigeria. The study was based on primary data collected with the aid of questionnaire administered to one hundred and four respondents using purposive and simple random sampling procedure. The tools of analysis were Descriptive and Inferential statistics, to identify the problems of marketing while the inferential statistics was employed to analyze the determinants of profit using the regression analysis. The study revealed that the exponential function of the regression analysis gave the best fit with R2 of 0.92 and was significant at 1% which shows that about 92% variation in the profit of red pepper marketing were caused by variations in the six assumed explanatory variables. Some of the challenges experienced by red pepper marketers in the study area were inconsistence government support, capital, inadequate market infrastructure, seasonality and storage facility as major problems in the study area. it was recommended that Government and non-Governmental organisations (NGOs) should provide adequate market infrastructure and storage facilities at subsidize rates, enhance pepper producer’s and marketer’s bargaining power through cooperatives and to improve their technical knowledge and skill in marketing through training, so that the marketing system will become more responsive to consumer’s demand